As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
ME CASA, SU CASA ZETA JONES
Hollywood legend Catherine Zeta-Jones has revealed she is to launch her very own makeup line, self-titled ‘Casa Zeta-Jones’. Created with KF Beauty (the team behind WUNDERBROW), the collection is all about cosmetics that keep up with your busy schedule. So far, a buildable mascara and long-lasting eyeliners have landed, with more in the pipeline.
MILANI GETS THE BLUE LIGHT
Is blue light damage a thing? We’re not sure, but Milani’s latest launch has definitely started a conversation. The cosmetics brand have announced a blue light digital defence technology foundation, a buildable formula that conceals signs of dullness, discolouration and hyperpigmentation. This technology is powered by Nasturtium flower extract which is said to promote oxygenation in the skin.
REBEL WITH A CAUSE
There’s a new British body care brand on the block: Rebel Blends. Launching with four body oils with a unique blend of potent nut and plant extracts, this label is all about treating the body with the same love as we treat our face. Expect light mixtures, with simple packaging and ingredients with ethical origins.
Fashion powerhouse Gucci has unveiled the four new faces of their iconic fragrance, Gucci Bloom. Over on their Instagram account this week, they revealed director and actor Anjelica Huston, singer Florence Welch, actor and model Jodie Turner-Smith and designer Susie Cave will make up the quartet. Blended by Master Perfumer Alberto Morillas, the campaign promises that it will reflect the true heart of the fragrance as an exploration of imagination and identity.